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Working with Visit Iceland

Visit Iceland is the official destination marketing initiative for Iceland, operating under Business Iceland. Our mission is to attract travelers year-round by highlighting the country’s unique nature, rich culture, and extraordinary adventures, while promoting sustainable travel and responsible tourism.

Below is a list of our international relations managers.

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Oddný Arnarsdóttir

Head of Visit Iceland. Liaison to North-America

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Hrafnhildur Þórisdóttir

International Events & Relations, liaison to UK, Italy & The Benelux Countries. Adventure & Cultural Tourism.

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Stefanía Dröfn Egilsdóttir

International Events & Relations, liaison to France and Germany.

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Þorleifur Þór Jónsson

International Events & Relations, liaison to distant markets and the Nordic Countries. Film Tourism.

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Þórdís Pétursdóttir

International Events & Relations, liaison to Spain.

BUSINESS EVENTS

Meet in Reykjavík is the official Convention Bureau for Iceland and Reykjavík City. Our mission is to help business event planners create an unforgettable event in a one-of-a-kind destination. We cooperate closely with our extensive network of professional partners and together we offer all the support you need to ensure a successful event. We are a non-profit organization, and all our services are complimentary.

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Hildur Björg Bæringsdóttir

International Events & Relations, liaison to MICE market. Sustainability in tourism.

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Guðrún Ósk Kristinsdóttir

Account Manager: Conference Lead Generation and University Collaboration

Public Relations

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Þórdís Pétursdóttir

Project Manager, PR

Owned Media

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Ísak Kári Kárason

Head of Owned Media

Industry Contacts

Regional Marketing Offices
Iceland is typically divided into seven regions, and below is the contact information for each area.

Visit Austurland

The regional marketing office for East Iceland.

Visit Austurland
Visit North Iceland

The regional marketing office for North Iceland.

Visit North Iceland
Visit Reykjanes

The regional marketing office for the Reykjanes peninsula.

Visit Reykjanes
Visit Reykjavík

The marketing office for Reykjavík City and the greater Reykjavík area.

Visit Reykjavík
Visit South Iceland

The regional marketing office for South Iceland.

Visit South Iceland
Visit West Iceland

The regional marketing office for West Iceland.

Visit West Iceland
Visit Westfjords

The regional marketing office for the Westfjords.

Visit Westfjords

Travel industry

Cruise Iceland

Combines the resources of all those involved in receiving cruise ships.

Visit Cruise Iceland
Government of Iceland

Government offices of Iceland and Icelandic ministries. 

Visit Government of Iceland
Iceland Tourism Cluster

Promotes competitiveness and value creation within the Icelandic tourism and travel industry.

Visit Iceland Tourism Cluster
Icelandic Saga & Heritage Association

A forum for collaboration for those involved in saga and heritage tourism in Iceland

Visit Icelandic Saga & Heritage Association
The Icelandic Tourist Board

An independent authority under the Ministry of Culture and Business Affairs.

Visit Icelandic Tourist Board
The Icelandic Travel Industry Association

An association of Icelandic travel and tourism companies

Visit The Icelandic Travel Industry Association
Isavia

The national airport and air navigation service provider of Iceland.

Visit Isavia